In the beginning of his career, Alexander successfully combined his study of Film Cinematography at the State Institute of TV and Radio with the Editor role at the film company Park Production. He edited countless number of spots for such brands as CocaCola, PepsiCo, Megafon, MTS, Beeline, Volkswagen, Toyota, Kia, etc.
Between 2007-2010, Alex switches to directing in media industry. He develops and launches one of the first Russian media Internet channels, Afisha Video, creates films about the abundant social and cultural life in Moscow, makes interviews with the celebrities, such as Danny Boyle, Patty Smyth, et al. At the same time, he also shoots various content for the Snob Internet channel, including talk shows with the political experts, financial analysts and other persons of influence.
Since 2013, Alexander works as a commercial director. His list of clients includes both local and international brands, from Yota, Scoda, Ok.ru, Icq, MTS, to Grolsch, WWF, ADIDAS, Pepsi CO, Movenpick, etc. He’s got numerous awards for his films, including the Cannes Silver Lion in 2014.