LASHA LALIASHVILI

Lasha is a film director with the background in brand management, and with over 10 years of work experience in advertising, both on the sides of the clients and of the creative agencies. Since he was a kid, Lasha believed that the director is not just someone who says how things should work, but knows how to achieve that.
Instead of focusing on the genre, he pays a lot of attention to the storytelling style and to the way a specific idea can be implemented. Humour in the story is something that makes Lasha truly happy.